Many of us in the construction field have never considered incorporating market research into our operations. There are a number of limiting factors, including time, money, and resources. You may be wondering, “Why would I want to spend money doing research? We’re in the construction business, not the research business.” The goal of this book is to change that line of thinking, and to help every contractor understand that by not doing any research, they are wasting time, money, and missing out on potential work opportunities.
This introduction is simply a snapshot of what market research can do for you and your company. Let’s dive in and get to work!
