When thinking through how to overcome customer objections, its important to remember that objections are normal! No one wants to spend more money than they have to, or make investments in areas that they can’t personally see as being necessary. However, this can be overcome with planning and strategy. Today’s leading contractors are able to find customer “hot buttons” and cracks in their own business strategy to find ways to push back against customer objections without alienating key clients.
In just 2 minutes, learn five tools you can use to overcoming objections from customers!
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