In our consulting work with contractors across the globe, nothing is more important to the contractor than the Repeat Customer (also recognized in this book as RC). This special customer not only extends the number of working hours a contractor can give their workers, keeping them busy, but such a relationship reinforces all that a contractor is doing right.
The information you can research from your existing Repeat Customers is a wealth of greater know-how for you and your company. Don’t go to sleep in giving your Repeat Customers attention and always go to them, repeatedly, to discuss new trends, needs, and expectations.
