Want to know how to make in-house marketing research part of your company’s growth strategy? Don’t be a “trivia-loving” contractor. This is like casting a bait-less hook and hoping to get lucky with a fish dumb enough to swim by and get their fin hooked. Instead, use the real bait of a contractor’s success; marketing research; and start today to begin hauling in more work, the type of work you want, and move your company to new heights of success, expansion, and profitability!
[AUDIO] The Measure, Monitor, & Improve Process to Greater Quality
Don’t back off from conducting the research highlighted in this chapter on your company. You will most certainly be interested in the trends that you see in your workers along the way. Having such information sooner rather than later can move your company’s effort further along to truly being one of the best and preferred contractors in your market area!
Market Research Chapter 9: Being the Preferred Contractor
Wouldn’t it be great to know how you compare with your key competitors? Any contractor could know this – right now – but most contractors don’t!
More likely than not, you already know who your key competitors are in your area. So, why do market research?
Market research allows you to not only con rm who your competitors are, but it gives you the tools to monitor the work they are doing. This will help you gain an edge when the next round of projects bid.
Learn more on how to become the preferred contractor in your area!
