Don’t back off from conducting the research highlighted in this chapter on your company. You will most certainly be interested in the trends that you see in your workers along the way. Having such information sooner rather than later can move your company’s effort further along to truly being one of the best and preferred contractors in your market area!
In our consulting work with contractors across the globe, nothing is more important to the contractor than the Repeat Customer (also recognized in this book as RC). This special customer not only extends the number of working hours a contractor can give their workers, keeping them busy, but such a relationship reinforces all that a contractor is doing right.
The information you can research from your existing Repeat Customers is a wealth of greater know-how for you and your company. Don’t go to sleep in giving your Repeat Customers attention and always go to them, repeatedly, to discuss new trends, needs, and expectations.
Customer survey research can go a long way towards improving your relationships with your current clients. Not only that, you can use these surveys to pick up on clues to help in your business development efforts.
Learn how to plan and develop your own surveys to benefit your company!
