Tag Archives: planning

[AUDIO] Market Research Chapter 8: Seeking Out New Customers

Don’t limit yourself to what you’ve “always done” when it comes to promoting your business. There are tools out there that can help you connect with new clients – and at relatively low cost to you. Whether it’s online connects, print advertisements or trade show attendance, take some time and start planning which tools you will use to expand your client base.

Learn more in today’s podcast from Pinnacle Development Group’s, “Market Research 101: A Coach’s Guide for Construction Companies.”

[AUDIO] Market Research Chapter 7: Understanding the Needs and Expectations of the Repeat Customer

In our consulting work with contractors across the globe, nothing is more important to the contractor than the Repeat Customer (also recognized in this book as RC). This special customer not only extends the number of working hours a contractor can give their workers, keeping them busy, but such a relationship reinforces all that a contractor is doing right.

The information you can research from your existing Repeat Customers is a wealth of greater know-how for you and your company. Don’t go to sleep in giving your Repeat Customers attention and always go to them, repeatedly, to discuss new trends, needs, and expectations.